.Manly Bands is a direct-to-consumer vendor of guys's rings. The provider launched in 2016 after John Ruggiero, the founder with his better half Michelle, could not locate an ideal wedding celebration band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our team reviewed the company's starting, one-of-a-kind ring components, and extra. Ever since, Manly Bands has actually gotten its own producer. The making of bands from, claim, Jack Daniel's scotch barrels or even Fender guitar strands develops powerful video, claims Ruggiero, excellent for storytelling on social networks as well as somewhere else.The entire sound of our talk is embedded below. The transcript is actually edited for length and quality.Eric Bandholz: Provide our team a review of what you do.John Ruggiero: My spouse, Michelle, and I started an on the web ring business called Manly Bands in 2016 to resolve an issue of wedding celebration bands for guys. Our team were actually just wed. I possess large hands and also could not locate a ring that I suched as that was certainly not overpriced. My possibilities were ordering coming from a brochure or possessing something customized.I ended up purchasing coming from an internet site. The ring got here in a standard mailer, with no package or customer support. It was a dreadful expertise by today's ecommerce standards.Our company acquired married, transferred to Fla, as well as required a project. Our company informed our own selves, "Our company're each business people. Why don't our company create our personal business?" Our experts covered the kinds of problems our team 'd observed and also how to solve them. My band expertise turned up, and our team chose to attempt to fix it for other people.Our objective when our experts started was to pay for rental payment. Our team thought creating a pair thousand dollars a month from this would be actually excellent. Our company considered it a way of living business, certainly not high-growth. It was actually simply Michelle as well as me in our garage creating bands and delivering them out to consumers. We had hit on something. Our information sounded with potential customers.Michelle as well as I make an excellent team. I develop concepts, as well as she's the implementer. A lot of our results goes to her creative mind. She labels the rings as well as cultivates people. She hooks up the rings to clients. Explaining a ring only as "eight-millimeter dark" failed to cut it.Our experts created bands from one-of-a-kind products, such as Jack Daniel's gun barrels or special metallics. Your business removed. Since then, our company've developed substantially. We currently have more than 55 individuals in the Manly Bands household. Concerning fifty percent of those are band craftsmans that work in our recently acquired manufacturing store in Utah.Bandholz: When did you acquire a producer?Ruggiero: Concerning a year as well as an one-half ago. We had actually been their customer for several years, so we understood them properly. Most of their company was actually retail, which didn't rate of interest our team-- heading to mom-and-pop jewelry experts. They preserved their retail consumers and trademark name. Our company got several of their possessions as well as took over staff members.Causing a production staff has been one of the greatest points our team have actually carried out. It is actually been actually awesome to head out there and watch all of them create bands out of Fender guitar strings or metal coming from an M1 Abrams tank.Bandholz: Exactly how carries out in-house production effect advertising and marketing?Ruggiero: It is actually been massive. Taking a cam to the other side of the workplace as well as filming the team making use of lathes to reduce the metallic poles or even whiskey barrels right into rings makes for astonishing online video. We have our electronic camera team around regularly. Our team make use of that footage on our social media and in our adds as well as email lists. Our company attempt to market that since many business in the men's ring area don't manufacture. They lose ship or purchase coming from abroad and then transport it out. But our company wish it to last a lifetime as well as be actually one thing individuals can easily take pride in.Our experts have actually had a ton of success along with our military ancestry assortment, where our experts resource unique armed forces products. Our team possess the M1 Garand rifle sell, the hardwood part, from War of the nations I. Viewing our staff put that in the turret and reduced an item out for a band is actually remarkable.Our advertising for those bands speak about the record, the soldiers, where the tool was utilized, and things like that. My partner and also I researched filmmaking in college. We utilize our skills to teach as well as tell a story. For example, I just recently received an e-mail coming from a customer that shared that his gramps made use of to drive M1 storage tanks. The customer skilled one of those bands to his grandfather, as well as they possessed very an emotional exchange. It behaves to aid clients associate with their past and make one thing relevant.Bandholz: Where can people acquire a ring coming from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, as well. I'm on Twitter and LinkedIn.